Menu
Over ons
Contact
We nemen nu opdrachten aan voor {{current.month}} 2026
Boek een gratis strategiesessie van 30 minuten en ontdek wat er mogelijk is.
Of stuur een e-mail naar hello@game-changers.com
Gratis adviesgesprek
From first impression to repeat order, we help ecommerce teams reach new customers, win the purchase and build customer relationships that keep compounding.
Contribution margin
Can you scale spend without sacrificing profit?
We grow AOV, upsells and repeat purchases, then scale against contribution margin not ROAS alone.
Demand creation
Are you building demand or exhausting the same audience?
We balance TOF, MOF and BOF to create fresh demand before audience fatigue limits growth.
Creative system
Do you know why your winning ads work?
We track every offer, hook, pain point and storyline, turning creative testing into a repeatable system.
Economics
Is growth improving the business, or only the topline?
We reveal which products, customers and channels create real value after product costs, fulfilment, discounts and returns.
We connect unit economics, demand creation, conversion and retention into one ecommerce system, then scale only what improves contribution margin, AOV and customer lifetime value.
Rug Expertise Shop was losing customers before purchase. We rebuilt the shopping experience around clarity, trust and conversion, improving key pages, proof and product visuals.
As a European producer of high quality products, Deurklinkshop needed to find product categories to beat Chinese competition at lower cost per conversion and higher AOV.
We connect acquisition, creative, conversion and retention around profitable growth. The result is a system that brings in new customers, increases order value and compounds repeat revenue.
We give Meta and TikTok the creative variety needed to keep reaching fresh audiences. Every test is organised around the product, offer, hook, pain point and storyline so every campaign creates useful learning.
Traffic is too expensive to waste. We use behaviour data, reviews and structured testing to remove objections across product pages, listicles, bundles, upsells and checkout, lifting conversion rate, average order value and contribution margin.
Book a Discovery Call.
We start with a discovery call to understand your business, goals and current marketing setup.
You receive:
Receive a clear strategy and key action plan.
After the discovery call, we translate the findings into a practical growth plan built around your goals.
You receive:
Launch with momentum, clarity & professionalism.
Once we start, we move fast. Your workspace is set up, priorities are locked in and the first sprint begins.
You receive:
Book a Discovery Call.
We start with a discovery call to understand your business, goals and current marketing setup.
You receive:
Receive a clear strategy and key action plan.
After the discovery call, we translate the findings into a practical growth plan built around your goals.
You receive:
Launch with momentum, clarity & professionalism.
Once we start, we move fast. Your workspace is set up, priorities are locked in and the first sprint begins.
You receive:
Actual profit. ROAS ignores product costs, fulfilment, discounts, returns and repeat revenue. We use contribution margin, customer acquisition cost, average order value and lifetime value to determine what can be scaled responsibly.
Yes. We break performance down by product, offer, channel, customer type and order economics. This exposes margin leakage caused by acquisition costs, poor product mix, discount dependency, returns or weak repeat purchasing.
We establish the maximum sustainable acquisition cost before increasing spend. Budgets move towards combinations of product, audience, offer and creative that remain profitable at higher volume—not simply campaigns showing the highest platform ROAS.
Without continued audience creation, conversion campaigns repeatedly target the same people until costs rise and creative fatigues. We balance demand creation with retargeting and conversion so the brand keeps bringing new potential customers into the funnel.
Every concept is tracked by product, audience, hook, objective, pain point, mechanism, storyline and outcome. This turns creative development into a controlled learning system rather than an endless demand for random new advertisements.
Not necessarily. A single strong, insight-led video can outperform a large volume of shallow content, particularly for products that require education or trust. We develop the depth and volume appropriate to the product and audience.
Yes. We use customer research, reviews, behavioural data and testing to address objections, buying criteria, product mechanisms and trust. The page should complete the argument introduced by the advertisement—not force the customer to work it out alone.
They work when they genuinely help customers understand the problem, alternatives and reasons to believe. We use them to build intent and trust before the product page, without disguising advertising as independent advice.
We analyse bundles, quantity breaks, complementary products, checkout upsells and post-purchase offers. The aim is to increase customer value with additions that make the original purchase more useful—not irrelevant items that reduce trust.
Yes. We connect acquisition promises to onboarding, replenishment, education, cross-sell and retention campaigns. Repeat revenue starts with acquiring the right customer and delivering the experience the advertisement promised.
We combine platform data with analytics, first-party customer data, blended acquisition cost and incrementality where scale allows it. No single dashboard is treated as absolute truth.
Channel expansion makes sense when the core economics and creative system are proven. Larger brands may then add marketplaces, retail media, affiliates, YouTube, TikTok or other channels based on audience behaviour and operational readiness.
They directly influence budget allocation. We avoid creating demand for unavailable or low-margin products and shift investment towards inventory that can be fulfilled profitably.
No. We can operate as the performance partner around your existing brand, creative, merchandising and retention specialists. Clear ownership prevents duplicated work and gives your team additional strategic and execution capacity.
We analyse your unit economics, funnel, acquisition mix, creative, landing pages, average order value and repeat behaviour. The outcome is a prioritised plan showing where profit can be unlocked before additional budget is committed.
